Wilson Baseball

Wilson Baseball wanted to showcase the designs and designer behind their pro-line of baseball gloves used by some of the leading MLB players in today’s game. We crafted a complete digital strategy and a capstone documentary for the campaign, focusing on the gloves' craftsmanship and Wilson's mind behind the designs – Japanese master craftsman Shigeaki Aso. This first documentary spawned a series of 23 videos showing the gloves in use, how they are made, and content with the pros that use them. The campaign strategy included designing and building an interactive website to host all the content. This campaign was so effective it earned Wilson Baseball its highest sales year in company history.

Campaign created and designed by Ryan Andrej Lough and Martin Cimek. Directed by Ryan Andrej Lough and Russell Brownley.